a successful e-learning strategy for a large U.S. retail organization

As the use of e-learning in the corporate world has expanded, it has often become less effective. Many companies have rushed to “put content online” and track employees’ training scores without clearly defining an educationally-sound strategy for using the Internet and intranets to improve employee job performance. Today, most corporate e-learning strategy revolves around technology, designed to ensure systems “work” efficiently and without error. This technocentric view also leads to overemphasizing typical systems activities, such as scheduling and tracking training, then reporting results in a myriad of formats. Unfortunately, these approaches fail to help employees, because they favor computers, programming, and administration over learning and support.

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